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RFP.doc (175KB)
Best Regards,
This file was uploaded using PDF, Click View Online / Download to proceed and Access.
RFP.doc (175KB)
Best Regards,
Sample Client Company only has a limited budget it can dedicate to advertising, and it needs to get the most leads and customers it can out of that budget to say competitive in the crowded market. Quality pay per click advertising services will:
If Sample Client Company doesn’t invest in cost-effective PPC services designed to fit its unique needs, it will waste a huge portion of its limited advertising budget appealing to people unfit to become buyers. Over time, this could cost Sample Client Company market share and slow its long-term growth.
reichenbaum’s pay per click advertising services will deliver the following results for Sample Client Company:
To meet Sample Client Company’s needs, as outlined above, we recommend the following services as part of this project:
Paid Traffic Assessment
reichenbaum will assess Sample Client Company's current paid traffic efforts. Then, relying on its expertise and analytics data, reichenbaum will identify all the potential areas Sample Client Company could get more leads and customers out of its current budget.
Development and Launch of Pay-Per-Click Plan
reichenbaum will meet with Sample Client Company’s team to better understand its target market and immediate business goals. Then reichenbaum will launch the most cost-effective paid traffic campaign possible within Sample Client Company's budget. reichenbaum will design the campaign, manage bids, create landing pages, and use keywords to target people who match Sample Client Company’s ideal customer profile, which will generate more and higher-quality leads.
Pay-Per-Click Optimization and Tracking
After putting Sample Client Company’s paid traffic plan into action, reichenbaum will use analytics data to track its performance and identify potential areas for improvement. reichenbaum will use these insights to make Sample Client Company’s paid traffic plan even more effective and deliver a status report to Sample Client Company’s team every two weeks for the entirety of the optimization period.
Increasing Ad Revenue, Market Share, and Profitability Solution
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$7,440
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Paid traffic analysis and strategy development – We’ll take a look at your current paid traffic efforts, analyze your campaigns for areas that have the potential for improvement, and incorporate our findings into a comprehensive paid traffic plan delivered to your team. Paid traffic strategy implementation – We'll create your landing pages and put the paid traffic plan into action, tailoring every campaign we launch to target people by location, demographics, and behavior for the highest possible return on your investment. Ongoing pay-per-click reporting and optimization – We’ll use analytics data to track how well your paid traffic strategy performs. This data is instrumental in providing you with biweekly reports and spotting opportunities to streamline our strategy and make it even more profitable. We’ll use this data to continuously optimize your strategy to attract more customers. |
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Total
| $7,440 |
Sample Client Company needs the profitability a well-executed paid traffic strategy provides without the hassle of worrying about the details. That’s why you want a company like reichenbaum to help develop a strategy to fit Sample Client Company’s budget and maximize its results. Our expertise, resources, and deep commitment to our craft make us the ideal choice to meet Sample Client Company’s advertising needs. We’ll bring the following strengths to our work for Sample Client Company:
Should Sample Client Company choose reichenbaum to execute this solution as proposed, our timeline for this project is as follows:
Phase | Activities | Completion |
PPC Campaign Strategy Development | Assessment of Sample Client Company’s current paid traffic efforts and campaign performance; creation of a budget-conscious strategy designed to bring in more customers and qualified leads. | 4/30/XX |
PPC Strategy Launch | Comprehensive keyword research and bid management, creation of landing pages, and launch of Sample Client Company’s paid traffic strategy to get more high-quality leads and ensure a healthy ROI. | 05/21/XX |
PPC Optimization, Reporting, and Tracking | Tracking performance of Sample Client Company’s paid traffic strategy; biweekly reports from reichenbaum delivered to Sample Client Company’s team to share the findings; ongoing adjustments by reichenbaum to maximize ROI. | N/A |
To take advantage of this proposal and proceed with the project as outlined, Sample Client Company’s next steps must be to:
Once completed, reichenbaum will contact Sample Client Company to schedule a project launch meeting to make introductions and gather information before beginning the work.
We’re happy to make changes to project scope on Sample Client Company’s request at any time, but may be subject to additional billing.
Once project fee is paid in full to reichenbaum, any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to Sample Client Company for inclusion in website are owned by Sample Client Company.
reichenbaum assumes Sample Client Company has permission from the rightful owner to use any code, scripts, data, and reports are provided by Sample Client Company for inclusion in its materials, and will hold harmless, protect, and defend reichenbaum from any claim or suit arising from the use of such work.
reichenbaum retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects.
This agreement becomes effective only when signed by agents of Sample Client Company and reichenbaum. Regardless of the place of signing of this agreement, Sample Client Company agrees that for purposes of venue, this contract was entered into in [STATE] and any dispute will be litigated or arbitrated in [STATE].
The agreement contained in this contract constitutes the sole agreement between Sample Client Company and the reichenbaum regarding all items included in this agreement.